Luis is an enthusiastic and energizing coach obsessed with identifying elements that impact human energy both in sports and in organizations; With a peculiar and attractive tone, he stimulates people and teams so that they can reach high levels of performance, relying on Mentally Fit tools, it enhances self-awareness that allows constant adaptations to achieve the level of results at a professional level.

As a professional athlete he played Baseball at the Double A level and professionally he is a graduate of Social Communication with a Master in Business Administration (MBA) and sports training; this background has allowed him to successfully coach sports and corporate teams internationally.